Welcome to SADA’

At SADA’, we believe in the magic of blending nature, craftsmanship, and the beauty of everyday moments. My journey began when I, Elif Sada, took a bold leap from the corporate world to follow my passion for art. I wanted to create a brand that would reflect my love for both the natural world and the simple joys that make life beautiful.

My Story

With over 15 years of experience in the apparel industry—working with globally recognized brands like Nike and Levi's—I was deeply immersed in both the art and science of design. Throughout my career, I was always drawn to the aesthetic side, where creativity and beauty guided my every move. But after years of working in the fast-paced corporate world, I longed for something more hands-on, more connected to nature, and more grounded in artistry. This led me to pursue pottery—a medium that perfectly married my love of aesthetics with my drive for craftsmanship.

Discovering Pottery

Through workshops and courses, I honed my skills and began creating one-of-a-kind pottery pieces that reflect my vision: sustainable, handmade, and inspired by the wonders of nature. Each piece is carefully crafted in my atelier in Belgium, using eco friendly materials and practices to minimize our impact on the Earth. From the colours to the shapes, everything is designed to bring a little more beauty and joy into daily life.

Our Mission

At SADA’, we are committed to amplifying the little moments that make life meaningful. Whether it’s a quiet morning with a cup of coffee or a shared meal with loved ones, we want our pottery to become a part of those precious moments, helping you celebrate the beauty in every day.

Thank you for being part of this journey with me.

Meet the Products